A journey in storytelling

The Art of Story (TAoS) is a small consortium of creative individuals who like to take the winding path.

Led by multi award winning immersive creator Joseph Purdam, TAoS strives to stay agile and prioritise process, integrity and authenticity, both on a personal and professional level.

Joseph has led projects for global organisations such as the United Nations, Meta and Netflix, but is truly driven by grass roots community level work.

Over a decade ago, Joseph co-founded PHORIA, an immersive techstorytelling startup with a pasion for creating ground breaking immersive impactful experiences for a world stage. PHORIA does incredible, large scale immersive/impact work in several really exciting sectors. While still being deeply involved. TAoS is Joseph’s expression of a smaller scale, more boutique and community led approach to the work. As a smaller outfit, different opportunities are made possible. Many projects still run through and with PHORIA where necessary.

We’re a small, world class team, and we’re focused on you.